THE WORLD'S BEST HARD SELTZER DIDN'T EXIST.

We were tired of drinking the same old drinks and pretending to enjoy it. We wanted something refreshingly different. Something that had all the flavour without all the calories, carbs and sugars.

WHAT'S IN THE CAN?

What’s in the can? Good question. The short answer? A whole lot. Inside every can of Truly is a fresh adventure just waiting to be opened (also plenty of flavour!). That’s because you never know where your next sip will take you. Go on… Explore!  

MORE
FLAVOUR

Flavour. It's our first word when we wake up and our last thought before we go to bed. Every Truly is packed to the brim with it, and our distinct flavours ensure there is something for everyone.

FEWER
CALORIES

Less is more — especially when it comes to calories. All 330ml cans of Truly have under 95, which means plenty of refreshing flavour that won't weigh you down.

LOWER
SUGAR

Every Truly contains only 1g of sugar. For such a low-sugar sentiment, this sure feels sweet.

NOT
ARTIFICIAL

We like to keep it real around here. That's why we only use natural flavours and no artificial sweeteners.

LIGHT &
REFRESHING

We call it "hard", but it's refreshingly light - we find that 4.5% ABV is the perfect sweet spot for a sessionable hard seltzer.

GLUTEN
FREE

Our hard seltzer may have truckloads of flavour, but there’s one thing it's got absolutely none of: Gluten.

WHAT'S IN THE CAN?

What’s in the can? Good question. The short answer? A whole lot. Inside every can of Truly is a fresh adventure just waiting to be opened (also plenty of flavour!). That’s because you never know where your next sip will take you. Go on… Explore!  

MORE FLAVOUR

Flavour. It's our first word when we wake up and our last thought before we go to bed. Every Truly is packed to the brim with it, and our distinct flavours ensure there is something for everyone.

FEWER CALORIES

Less is more — especially when it comes to calories. All 330ml cans of Truly have under 95, which means plenty of refreshing flavour that won't weigh you down.

LOWER SUGAR

Every Truly contains only 1g of sugar. For such a low-sugar sentiment, this sure feels sweet.

NOT ARTIFICIAL

We like to keep it real around here. That's why we only use natural flavours and no artificial sweeteners.

LIGHT & REFRESHING

We call it "hard", but it's refreshingly light - we find that 4.5% ABV is the perfect sweet spot for a sessionable hard seltzer.

GLUTEN FREE

Our hard seltzer may have truckloads of flavour, but there’s one thing it's got absolutely none of: Gluten.

OH, AND HERE'S SOME OTHER STUFF IF YOU'RE IN TO LABELS…

95 CALORIES. 2G CARBS. 1G SUGAR.
GLUTEN FREE. NO BS.

Made with simple, natural ingredients and hints of fruit. No artificial flavours or sweeteners.
Because there’s enough fake stuff on your social media feed.

find a truly near you

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FIND A TRULY NEAR YOU